Qwulifi partners — lenders, agents, and DPA programs — reach first-time homebuyers at exactly the right stage of their readiness journey, filtered by Q Score band and pipeline stage.
Free to create an account. Pay only for the reach you want.
Reach buyers who are 60–90 days from being mortgage-ready. Surface your loan products at exactly the right moment.
Lender account →Connect with serious buyers who have a Verified Q Score. Fewer tire-kickers, more qualified leads ready to tour.
Agent account →Promote your down-payment assistance to the buyers who qualify for it. Qwulifi auto-matches program eligibility.
Program account →Track campaign performance, prospect activity, and cost efficiency from a single dashboard — no spreadsheets required.
Every buyer on Qwulifi has a verified Readiness Score. You're not buying impressions — you're reaching people who are actively working toward a mortgage.
Reach homebuyers filtered by Mortgage Readiness Score band, stage in the pipeline (Screening → Verified), and program eligibility — not just zip code.
Create, pause, and resume ad campaigns with daily budget controls. See impression, click, and conversion data updated in real time.
All buyer profiles are anonymized. You see aggregated readiness signals — never PII — until a buyer explicitly opts in to share contact details.
Track CTR by Q band, conversions by pipeline stage, and cost-per-qualified-lead. Compare performance across campaign categories.
Purpose-built for the Minnesota market — MHFA lenders, DPA programs, HUD counselors, and real estate professionals serving first-time buyers.
Create a campaign and start reaching pre-qualified buyers within minutes. No waiting for editorial review or account manager approval.
Beta partner average — 3× higher than standard display.
Across lender and agent campaigns in the beta cohort.
From first Qwulifi login to mortgage-ready status.
Create your free partner account and launch your first campaign in minutes. No minimums, no commitments.
Create my partner account →Already have an account? Sign in